Field Notes
28 September 2026
One portal, an AI grant recommender, and three grants merged into one. Useful, with a couple of caveats.
5 min read
Guides
26 September 2026
Some of these are cheques. Some are policy announcements. It helps to know which is which.
24 September 2026
Two bills, three message types, and a provider fee most SMEs forget to budget for.
4 min read
22 September 2026
Multi-location businesses don't usually have a staffing problem. They have too many inboxes.
21 September 2026
Most rejections come down to a few habits. All of them are easy to fix.
19 September 2026
Most of your WhatsApp traffic is the same six questions. Your supervisors shouldn't be answering them at 11pm.
18 September 2026
A clear split between the work it takes off your team and the work that stays with them.
17 September 2026
The customer just read your ad. Then your WhatsApp greets them like a stranger.
16 September 2026
You're not losing customers on price. You're losing them to the business that answered at 9:14pm.
Client Stories
15 September 2026
SGD $2.37M in revenue last year, and the owner was still answering patient enquiries personally, three hours a day.
3 min read
One of our clients, a waste management company, was running their whole customer base out of spreadsheets, WhatsApp chats and a notebook in the office. Here is what changed when we built them a CRM that actually fit how they work.
6 min read
SME Malaysia's latest proposal is less about asking for more money and more about asking to be measured.
Knowledge Base
13 September 2026
38 machine learning and data terms, explained in plain English - part of the Five Stones knowledge base.
10 September 2026
24 AI agents and agentic systems terms, explained in plain English - part of the Five Stones knowledge base.
7 September 2026
34 metrics, ROI and analytics terms, explained in plain English - part of the Five Stones knowledge base.
4 September 2026
20 Malaysia SME grants, schemes and agencies terms, explained in plain English - part of the Five Stones knowledge base.
28 August 2026
25 roles and job titles in AI and automation terms, explained in plain English - part of the Five Stones knowledge base.
23 August 2026
Fifty questions, the honest answer to each, and where AI actually helps.
20 min read
Why the businesses that never stop being needed are the ones AI content forgot.
10 min read
36 percent are piloting. 21 percent have scaled. This is a story about the gap in between.
9 min read
22 August 2026
Nine firms, what each one costs, and who each one is actually right for.
27 min read
18 August 2026
40 business software and systems terms, explained in plain English - part of the Five Stones knowledge base.
16 August 2026
33 chatbots and conversational AI terms, explained in plain English - part of the Five Stones knowledge base.
15 August 2026
28 customer service and sales automation terms, explained in plain English - part of the Five Stones knowledge base.
9 August 2026
27 emerging AI terms for 2026 terms, explained in plain English - part of the Five Stones knowledge base.
8 August 2026
51 AI basics and core concepts terms, explained in plain English - part of the Five Stones knowledge base.
7 August 2026
42 general SME and business terms terms, explained in plain English - part of the Five Stones knowledge base.
6 August 2026
49 marketing, SEO and AI search terms, explained in plain English - part of the Five Stones knowledge base.
3 August 2026
24 security, privacy and compliance terms, explained in plain English - part of the Five Stones knowledge base.
2 August 2026
45 automation and workflow terms, explained in plain English - part of the Five Stones knowledge base.
20 Singapore SME grants, schemes and agencies terms, explained in plain English - part of the Five Stones knowledge base.
2 min read
